Retail
Bringing Our Supply Chain Strength to Consumer Brands
Retail is a strategic business line through which we connect our global agricultural supply chain management approach directly with consumers. We have structured our retail operations under Tiryaki Consumer Brands . The Tiryaki Consumer Brands portfolio includes Hasata, operating in the pulses and rice category; Yudum, one of Türkiye’s leading edible oil brands; and Yudum Egemden, our olive oil brand. In addition, Brillo and Cielo olive oils, Sırma corn and sunflower oils, and Sava and Vala pastry and industrial oils are key components of our portfolio. We support our brand structure with our global supply chain capabilities.
From Field to Table, From Türkiye to Global Markets
We manage an integrated value chain end-to-end, spanning from seed to field, and from production to processing, storage, logistics, and distribution. Thanks to our strong sourcing network, supply chain expertise, and high-quality standards, we ensure sustainable and large-scale access to safe food for consumers. Through our retail brands, we complete this extensive value chain from farm to table while preserving our long-term brand value across modern trade, traditional retail, and export markets.
Hasata: True to Seed, Authentic Tastes
With Hasata, our first retail brand, we offer a portfolio of 26 products across rice, bulgur, pulses, grains, and seed-based categories. Through controlled atmosphere technology and functional packaging solutions, we bring a value-added approach to the dry food category. Rapidly becoming one of the leading brands in Türkiye’s modern retail market, Hasata brings authentic traditional flavours to tables while preserving their natural essence.
Yudum: A Staple of Kitchens and a Lovemark of the Industry
Through our Tiryaki Yudum brand group, we manage one of Türkiye’s strongest edible oil portfolios across sunflower oil, corn oil, olive oil, and specialty blends. We carry out our production activities at our 23,000 m² integrated facility located in Ayvalık, Balıkesir, operating at global production standards. By combining Tiryaki Agro’s sourcing strength with the deep market expertise of our well-established edible oil brands, we make trusted products accessible both domestically and across more than 30 export markets.
